Released on: August 29, 2008, 10:18 am

Press Release Author: Katie Moeckel / FINIS

Industry: Apparel & Fashion

Press Release Summary: FINIS Dedicates Exclusive Water Polo Apparel Line to USA Team
Captain and Silver Medalist Tony Azevedo

Press Release Body: Livermore, CA August 29, 2008 - Today FINIS announced the
release of an entire line of elite water polo apparel and equipment in honor of the
accomplishments of their star athlete, U.S. Olympian Tony Azevedo. Although falling
just shy of that esteemed gold medal podium, Azevedo's stellar performances over the
past 15 days guided his U.S.A. water polo team to their best Olympic finish since
the Seoul Olympics back in 1988.

It is no question that Tony Azevedo's feats in Beijing were well worthy of the
dedication from FINIS. Not only did Azevedo lead his team to a silver medal,
putting up an incredible 4 goals in the team's final match against Hungary, but the
FINIS sponsored athlete also acted as team captain throughout the Games entirety.
John Mix, President of FINIS, said that Azevedo's success in Beijing solidified
Tony's place in history as one of the most revolutionary athletes of his generation.
Mix stated, "Tony is such an amazing talent. He truly is one of the finest water
polo players today, and really, in history." Mix explained that the Azevedo line
was designed with Tony in mind and that they had some additional direction from
Tony's renowned coach and father, Richardo Azevedo.

With the assistance of the Azevedo family, FINIS product development team was able
to capture every aspect of Azevedo's persona in the 20 piece line. Mark Stephens,
product development manager for FINIS, expressed that it was Tony's passion and
focus in the water, and his extremely laid back demeanor out of the water, that
acted as the primary inspirations in the creative process. "We wanted the Azevedo
line to embody both of these aspects of Tony's persona. We made sure that all the
products - whether it is hats, suits, or hoodies - were modern, edgy, and
comfortable.and of course that they lived up to Tony's expectations," explained
Stephens. FINIS hopes that Tony Azevedo's success will continue to grow the sport
at all levels within the United States.

*For more information about Tony Azevedo, the Azevedo line, or any other FINIS
technical products, visit www.finisinc.com.

About FINIS: Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales,
FINIS, Inc. develops the most technologically advanced training equipment for the
swimming and water polo communities. FINIS is the proud sponsor of USA Waterpolo
captain, 3-time Olympian Tony Azevedo. Brands owned and operated by FINIS include:
FINIS, SwiMP3, ZOOMERS.

Contact

John Mix
jmix@finisinc.com

Katie Moeckel
kmoeckel@finisinc.com



Web Site: http://www.finisinc.com

Contact Details: Katie Moeckel
Marketing & Public Relations Director
FINIS Incorporated
The Leader in Technical Swimming Products
4647-B Las Positas Rd.
Livermore, CA. 94551
Tel: (925) 454-0111 ext. 234
Fax: (925) 454-0066
www.finisinc.com
kmoeckel@finisinc.com